I take it back, Xooglers rocks again . . .
. . . when Doug posts.
He talks about the origins of "Ten Things Google Has Found to Be True" and how "Don't Be Evil" violates the prime directive of marketing: underpromise, overdeliver.
Even so the founders *wanted* it to be a public declaration of a high standard so that they could be held accountable for it.
As much as each oh-so-public slip hurts, I think the top Googlers expected the mistakes and yet chose their path deliberately, learning at an accelerated pace.
In the end their Don't be Evil slogan was a challenge to their future selves that can't be circumvented without betraying their own beliefs.
He talks about the origins of "Ten Things Google Has Found to Be True" and how "Don't Be Evil" violates the prime directive of marketing: underpromise, overdeliver.
Even so the founders *wanted* it to be a public declaration of a high standard so that they could be held accountable for it.
As much as each oh-so-public slip hurts, I think the top Googlers expected the mistakes and yet chose their path deliberately, learning at an accelerated pace.
In the end their Don't be Evil slogan was a challenge to their future selves that can't be circumvented without betraying their own beliefs.
posted by Derrick at 3:19 PM
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