Thursday, March 16, 2006

I take it back, Xooglers rocks again . . .

. . . when Doug posts.

He talks about the origins of "Ten Things Google Has Found to Be True" and how "Don't Be Evil" violates the prime directive of marketing: underpromise, overdeliver.

Even so the founders *wanted* it to be a public declaration of a high standard so that they could be held accountable for it.

As much as each oh-so-public slip hurts, I think the top Googlers expected the mistakes and yet chose their path deliberately, learning at an accelerated pace.

In the end their Don't be Evil slogan was a challenge to their future selves that can't be circumvented without betraying their own beliefs.


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